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Case study

Fire Safety Consultant · United Kingdom

Case study 02

Fire Safety Consultant

United Kingdom

A fire-safety consultant working a demanding 10 km local-search radius (city centre sitting right at the far edge) started with us in February 2024 for consultation, then handed the entire SEO over as a done-for-you engagement. Within the first year, traffic exploded, keywords tripled, and they took straight #1s.

15×
organic traffic (100 → 1,500/mo)
95%
local grid visibility / SoLV (from 1%)
ranking keywords (520 → 1,500+)
#1
local organic rankings
1.13M
search impressions (year one)

Before & after (first year · 10 km grid)

Organic traffic / mo
~100~1,500
Ranking keywords
5201,500+
Local grid visibility (SoLV)
1%95%
City-centre map rank
20+#2
10 km is a huge radius for local SEO, the city centre sat at the far edge, yet went from 20+ to #2. Organic traffic quadrupled within the first two months and kept climbing all year.

What we did

  • Geo-grid ranking audit + competitor gap analysis
  • Full Google Business Profile optimization (services, products, categories)
  • Optimized website mirroring the GBP, with location pages
  • Content plan, informational + commercial, to grow total traffic
  • Local backlinks: citations, profile links, press releases
  • Regular, high-quality GBP posts
Data & caveats: Traffic and keyword figures from SEMrush; clicks and impressions from Google Search Console (9.8K clicks and 1.13M impressions in the first year, +300% clicks year over year); local visibility from Local Falcon across a 10 km grid. All figures are verified from reporting.

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