What drives your SEO budget
Two things move the number more than anything: your market size and your local competition. Ranking in a small town with a few competitors is a very different job from ranking in a dense, high-value metro where dozens of established businesses are fighting for the same searches, and that difference is exactly why the same service can cost more in one city than another.
This is why an honest estimate has to account for your location. Competition in Manhattan, New York is not remotely the same as a rural city, and a harder market demands more content, more links, and more firepower to win. Use the estimate above as a starting range, then request a free audit for a number tailored to your exact city and services.