Case study 03
Home Improvement Contractor
New YorkA roofing & home improvement contractor came to us ranking #10 on the map, invisible across most of their service area. Over an ongoing, multi-year campaign, our GBP-first hybrid strategy made them the #1 map-pack leader in their region, while organic and AI visibility keep climbing.
~$1.2M
revenue generated (modeled)
~41×
return on SEO spend (ROAS, modeled)
~$38
cost per lead (vs $50–150 paid)
Map coverage: before & after (81-point grid)
Share of Local Voice
11.1% → 67.9%
Top-3 grid points
9/81 → 55/81
#1 grid points
3/81 → 22/81
Still holding #1 in a market that grew from 64 to 110 competitors, plus 508 organic keywords and rising AI visibility.
Honest framing: the ~$1.2M revenue figure is a modeled midpoint (leads × realistic close rate & job value), not closed invoices. The verified facts are the 764 leads, the #1 map ranking, and the ~$38 cost per lead. Source: combined GBP call data, deduplicated & spam-filtered form leads, Local Falcon grid scans, and Google Search Console.