A four-generation regional roofing contractor serving a 10-city metro area came to us ranking #45 organically, nearly invisible, with lead flow almost entirely dependent on Google Business Profile calls. The mandate: dominate local search and turn the website into a real second lead channel. A proper, methodical campaign delivered GBP map rankings within ~3 months and organic #1 within a year.
~$2.2M
revenue influenced (modeled)
~121×
return on SEO spend (modeled)
$27
cost per lead (vs $75–300+ paid)
660
leads over 2 years
#1
organic rank (from #45)
Before & after (2-year engagement · 5-mile grid)
Organic rank
#45 → #1
Local grid visibility (SoLV)
43% → 85%
Avg. rank position
4.35 → 1.96
Website form leads
23 → 137
From #45 to #1. From 43% to 85% local grid visibility. 660 leads and an estimated ~$2.2M in revenue influenced, two years in, and still climbing.
What we did
Took organic rank from #45 to #1 through technical SEO, content & GBP optimization
Nearly doubled local-grid visibility (SoLV 43% → 85%) across the 5-mile radius
Turned the website into a real lead channel, forms grew from 14% to 38% of the mix
Published original, locally-targeted content aligned to storm-damage demand
Added and tracked GMB chat as a new inbound channel
Built month-by-month, channel-level lead tracking across all 36 months
Data & caveats: Ranking and visibility metrics from Google Business Profile and Local Falcon (5-mile grid); leads from GBP reports and website form records (Jul 2023–present). Rank, SoLV and Year 1–2 lead totals are verified; the baseline is partly back-calculated from screenshots. Revenue is modeled, a 30% close rate and ~$11K average job applied to lead volume, and represents revenue influenced, not booked. Cost per lead is blended across 660 leads (falling to ~$24 at current run-rate).
Want results like these?
Book a free 30-minute SEO audit and we will show you exactly where the biggest opportunities are in your market.