Company names and cities are withheld for client privacy, every figure below is pulled from real reporting (Google Business Profile, Local Falcon grid scans, Search Console and SEMrush).
A four-generation regional roofing contractor serving a 10-city metro area came to us ranking #45 organically, nearly invisible, with lead flow almost entirely dependent on Google Business Profile calls. The mandate: dominate local search and turn the website into a real second lead channel. A proper, methodical campaign delivered GBP map rankings within ~3 months and organic #1 within a year.
~$2.2M
revenue influenced (modeled)
~121×
return on SEO spend (modeled)
$27
cost per lead (vs $75–300+ paid)
660
leads over 2 years
#1
organic rank (from #45)
Before & after (2-year engagement · 5-mile grid)
Organic rank
#45 → #1
Local grid visibility (SoLV)
43% → 85%
Avg. rank position
4.35 → 1.96
Website form leads
23 → 137
From #45 to #1. From 43% to 85% local grid visibility. 660 leads and an estimated ~$2.2M in revenue influenced, two years in, and still climbing.
What we did
Took organic rank from #45 to #1 through technical SEO, content & GBP optimization
Nearly doubled local-grid visibility (SoLV 43% → 85%) across the 5-mile radius
Turned the website into a real lead channel, forms grew from 14% to 38% of the mix
Published original, locally-targeted content aligned to storm-damage demand
Added and tracked GMB chat as a new inbound channel
Built month-by-month, channel-level lead tracking across all 36 months
Data & caveats: Ranking and visibility metrics from Google Business Profile and Local Falcon (5-mile grid); leads from GBP reports and website form records (Jul 2023–present). Rank, SoLV and Year 1–2 lead totals are verified; the baseline is partly back-calculated from screenshots. Revenue is modeled, a 30% close rate and ~$11K average job applied to lead volume, and represents revenue influenced, not booked. Cost per lead is blended across 660 leads (falling to ~$24 at current run-rate).
Case study 02
Fire Safety Consultant
United Kingdom
A fire-safety consultant working a demanding 10 km local-search radius (city centre sitting right at the far edge) started with us in February 2024 for consultation, then handed the entire SEO over as a done-for-you engagement. Within the first year, traffic exploded, keywords tripled, and they took straight #1s.
15×
organic traffic (100 → 1,500/mo)
95%
local grid visibility / SoLV (from 1%)
3×
ranking keywords (520 → 1,500+)
#1
local organic rankings
1.13M
search impressions (year one)
Before & after (first year · 10 km grid)
Organic traffic / mo
~100 → ~1,500
Ranking keywords
520 → 1,500+
Local grid visibility (SoLV)
1% → 95%
City-centre map rank
20+ → #2
10 km is a huge radius for local SEO, the city centre sat at the far edge, yet went from 20+ to #2. Organic traffic quadrupled within the first two months and kept climbing all year.
What we did
Geo-grid ranking audit + competitor gap analysis
Full Google Business Profile optimization (services, products, categories)
Optimized website mirroring the GBP, with location pages
Content plan, informational + commercial, to grow total traffic
Local backlinks: citations, profile links, press releases
Regular, high-quality GBP posts
Data & caveats: Traffic and keyword figures from SEMrush; clicks and impressions from Google Search Console (9.8K clicks and 1.13M impressions in the first year, +300% clicks year over year); local visibility from Local Falcon across a 10 km grid. All figures are verified from reporting.
Case study 03
Home Improvement Contractor
New York
A roofing & home improvement contractor came to us ranking #10 on the map, invisible across most of their service area. Over an ongoing, multi-year campaign, our GBP-first hybrid strategy made them the #1 map-pack leader in their region, while organic and AI visibility keep climbing.
~$1.2M
revenue generated (modeled)
~41×
return on SEO spend (ROAS, modeled)
~$38
cost per lead (vs $50–150 paid)
764
leads delivered
#1
map rank (from #10)
Map coverage: before & after (81-point grid)
Share of Local Voice
11.1% → 67.9%
Avg. map rank
#10 → #1
Top-3 grid points
9/81 → 55/81
#1 grid points
3/81 → 22/81
Still holding #1 in a market that grew from 64 to 110 competitors, plus 508 organic keywords and rising AI visibility.
Honest framing: the ~$1.2M revenue figure is a modeled midpoint (leads × realistic close rate & job value), not closed invoices. The verified facts are the 764 leads, the #1 map ranking, and the ~$38 cost per lead. Source: combined GBP call data, deduplicated & spam-filtered form leads, Local Falcon grid scans, and Google Search Console.
Case study 04
Window Contractor
Ohio
A franchise window contractor whose corporate marketing wasn’t moving the needle. We took over local SEO in March 2024 and delivered top-3 map coverage across a rare 45-mile grid, in just 40 days.
464
organic keywords (from 138)
↑ +236%
200+
leads in 5 months
↑ +94%
436
clicks in 3 months (from 200)
↑ +218%
40 days
to top-3 across a 45-mile grid
Those 200 leads = 156 calls straight off the Google Business Profile + 34 website form submissions, in five months.
What we did
Geo-grid ranking audit + competitor gap analysis
Full Google Business Profile optimization (services, products, categories)
Optimized website mirroring the GBP, with location pages
Informational + commercial content plan to grow traffic
Local backlinks, citations, profile links, press releases
Regular, high-quality GBP posts
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