Home / Services / Local Service Ads (LSA)
Local Service Ads (LSA)

Google Local Service Ads that sit above everyone, and only charge per lead

Local Service Ads appear at the very top of Google, above the map pack and the regular ads, with the Google Guaranteed badge. You pay per lead, not per click. We set up, verify, and manage your LSA so you get more qualified calls at a lower cost per lead.

What's included

Everything it takes to win the top of Google with LSA

  • Full LSA setup and Google Guaranteed verification (license, insurance, background checks)
  • Profile optimization: services, service areas, hours, and photos
  • Bid and budget management to keep your cost per lead down
  • Review generation strategy, LSA ranking leans heavily on reviews
  • Lead dispute management so you are not charged for junk leads
  • Monthly reporting on leads, cost per lead, and booked jobs

The top spot on Google, and you only pay for real leads

LSAs appear above everything else, the map pack, the paid ads, and the organic results, with a trust-building Google Guaranteed badge. Unlike traditional pay-per-click, you are charged per lead, not per click, so every dollar maps to a real inquiry. Managed well, it is one of the fastest ways to turn on qualified calls while your SEO compounds underneath it.

How we deliver

How we get you more LSA leads for less

Get verified fast

We handle the license, insurance, and background-check steps so you earn the Google Guaranteed badge without the back-and-forth.

Rank in the LSA pack

Reviews, response time, and profile completeness decide LSA ranking. We work all three so you show up more often.

Only pay for real leads

We dispute spam and off-target leads so Google credits you and your cost per lead stays honest.

Tune every week

We manage bids, budget, and service areas so you get the most booked jobs per dollar spent.

FAQ

Questions, answered

What are Local Service Ads?

LSAs are Google's pay-per-lead ads that sit at the very top of search with a Google Guaranteed badge. You are charged when a customer contacts you, not when they click.

How is LSA different from Google Ads?

Google Ads charges per click and sits below LSAs; LSAs charge per lead and sit above them with the trust badge. Many businesses run both, with LSA capturing the highest-intent calls.

What decides my LSA ranking?

Mostly your review count and rating, how fast you respond to leads, proximity, and how complete your profile is. We work all of these.

Can I get refunded for bad leads?

Yes. Google lets you dispute leads that are spam or clearly outside your service area, and we manage those disputes so you are not paying for junk.

Explore more

Other services

Proof

This is what it looks like when it works

"We first hired a local Dallas SEO company, a terrible experience from top to bottom. Then we found Rank Compass. Their reporting and work ethic beat the hell out of our expectations."
DustinRoofing Contractor · Texas
Featured case study

Roofing Contractor · Indiana

From #45 to #1 organic, 660 leads, and an estimated ~$2.2M in revenue influenced over two years, a ~121× return on SEO spend (modeled).

See the full case studies →

Want more leads from this?

Get a free, custom SEO audit and growth plan for your business, no obligation.

Claim My Free Audit
CallFree SEO Audit