When someone searches "roofer near me" or "home inspector in [city]," the three businesses in the map pack get the calls. Our local SEO service gets you into that pack, and keeps you there, with our hybrid approach that ranks your Google Business Profile and your website at the same time.
Almost half of Google searches are local, and the three-business map pack sits above every organic result. For a home service business, those three spots take the majority of the clicks and phone calls. We treat your map ranking as the priority it is, measuring visibility on a grid across your whole service area so we can push you to the top in the zip codes that actually pay.
We track your position on a grid of points across your service area, so we optimize for real coverage, not one lucky pin.
We pull apart the profiles and pages ranking above you, then build a step-by-step plan to overtake each one.
Our hybrid approach ranks your Google Business Profile and website at the same time, so you own more of page one.
We put a simple system in place to earn steady, keyword-rich reviews, the signal that keeps you at the top once you get there.
This is a Local Falcon grid scan: your ranking at every point across the service area. Red means you are nowhere in the results; green means you are in the top 3. Here is what a real local SEO campaign does to it.
Every green point is a search where you now appear in the map pack, right when someone nearby is ready to call. A red map means you are invisible for almost every "near me" search across your area, so those leads go to whoever ranks instead. Turning the map green expands your Share of Local Voice, the share of local searches where you actually show up, across your entire service area, not just the block your office sits on. More of the map covered means more impressions, more calls, and more booked jobs from demand that already exists. One UK client we took from 1% to 95% Share of Local Voice saw organic traffic climb roughly 15x.
This is a live Google Search Console view for a Rank Compass client: impressions, clicks, and average position all climbing together over a year of work. No vanity metrics, just what Google actually reports.
Impressions are how often you show up in Google; clicks are the people who actually land on your site. Growing clicks by 514% in a year means roughly five times as many potential customers arriving from search, every month, without paying per click. More qualified visitors on your pages means more calls, more quote requests, and more booked jobs from demand that already exists.
The map pack is the block of three businesses with a map that Google shows at the top of local searches like 'roofer near me'. It sits above the regular results and captures most of the clicks and calls, which is why it's the single highest-leverage place a local business can rank.
Traditional SEO chases organic (blue-link) rankings. Local SEO also ranks your Google Business Profile in the map pack, which runs on different signals: proximity, categories, reviews, and citations. We work both at once so you show up in the map and the organic results for the same search.
Most clients see grid movement within about 3 months and stronger positions across 6 to 12 months, depending on how competitive your city is and where you're starting from. Our Indiana roofing client went from #45 to #1 organically inside a year.
No. We work month to month. If we're not earning our keep you can leave, that's the whole point of staying accountable to results.
From #45 to #1 organic, 660 leads, and an estimated ~$2.2M in revenue influenced over two years, a ~121× return on SEO spend (modeled).
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